Great car wax. It's not a cleaning wax, only a sealant wax. I've heard it's close to 47% pure Carnauba wax but I'm not sure of the exact percentage. Carnauba wax is extremely hard and difficult to work with. This is easy to put on an applicator pad and apply a thin coat (which is what you're supposed to apply).I have 3 coats on my '16 Lexus (white w/black glass roof) and '16 Camaro 2SS convertible (all black). It applies very easily and I purchase quality microfiber towels from 'The Rag Company' and using those microfiber towels, the wax is very easy to remove. I apply it with a Porter Cable 7224XP polisher and remove it by hand. I purchase the 480 gsm 16" X 16" orange and blue towels (6 for $25) for drying the car & removing the wax. I use the Optimum 'No Rinse' Carnauba wash to clean the car. (They've never seen a car wash)My car also has the 7 year ceramic coating which is why I can only use a sealant wax instead of a cleaning wax. First, it doesn't need a cleaning wax, but the cleaning wax would eventually remove the ceramic coating.Provides an excellent long lasting shine & water beading. I know those two qualities are also from the ceramic coating, but there is a distinct improvement in the shine intensity and visual depth of the paint (especially the black Camaro). The 'white' Lexus has never looked better. The paint color was extremely impressive when it was ceramic coated and the Migliore wax intensified it also. I have people pulling up to me at lights or in parking lots and asking about the paint (especially the Camaro) and what I use. If you have a black or dark color car, you know how hard it is to keep it from developing the swirl marks in the paint and I assure you the process I use prevents it.Just my opinion, but I have all the waxes (Adams Buttery & Americana, P21S Carnauba, Meguiar's, Chemical Guys, etc. and the Migliore Primo Carnauba Wax has given me the best shine & endurance. Just my opinion, but I've spent a lot of money on the ceramic coatings, waxes and microfiber towels.Hope this information helps anyone attempting to keep their car's paint from developing the swirl marks from washing/waxing and retaining the original factory shine and luster of a new car.