This towel is the BEST size for a newborn - not too big, just snugly enough! As a first time parent, bath time was a tad stressful for us in the beginning. It was really nice having the perfect size towel to wrap our baby in - as too much fabric can be a tangle-mess during an already cautious time!The bath towel is much thicker and more absorbant than other bath towels, and it has a little loop for hanging, which is very convenient. I absolutely love their bath towels. I bought this for my son due in August. This is the 2nd one we purchased. We also have the tan puppy for his older brother.Cute bath towel for baby. I washed before first use and it seems to have held up well. Can't wait to hang it on her little hooks in the bathroom!I like the product but wish it was longer. It barely fits my 6 month old baby and she is 15 pounds and 26 inch long. I was hoping it would last at least until she is 9 months..Love the towel except I find it to be too small even for my 2 month old baby !! One can barely wrap the baby in it. The towel is very cute though. The company should make them larger so that the baby can be wrapped well.She loved itSo cute! I really like that the hook is on the back of the hood so it can be hung in a way so that the cute elephant head shows.Love this towel!! Only downside is I wish it was about 4 inches longer all around. My 6 month old looks like a giant wearing it! Good quality!