How I Raised Myself from Failure to Success in Selling is hands down the best sales book I have ever read, and one I will return to again and again. Frank Bettger’s story is incredibly relatable, inspiring, and packed with timeless wisdom. His transformation from a struggling salesman to a top performer is not just a narrative of success but a practical guide for anyone looking to improve in sales—or in life.What I loved most about this book is how Bettger breaks down complex sales strategies into simple, actionable steps. He shares personal anecdotes, failures, and lessons that resonate deeply, making it feel as though you’re getting advice from a mentor rather than reading a textbook. The principles he shares—such as enthusiasm, setting goals, and developing a winning attitude—are not just theories but proven techniques that can be applied immediately.The writing is straightforward, engaging, and filled with insights that transcend sales. Bettger emphasizes the importance of building trust and relationships, which is crucial not only in sales but in every aspect of personal and professional life. His emphasis on genuine enthusiasm and integrity truly sets this book apart.I highly recommend How I Raised Myself from Failure to Success in Selling to anyone, whether you’re a seasoned salesperson or someone just starting out. It’s an easy read, filled with actionable wisdom that will leave a lasting impact. This is not just a book for your bookshelf—it’s one to revisit time and time again for renewed inspiration and guidance.